Knowing where to spend your time and money is hard enough for a small business owner. With digital marketing having so many different aspects, you can feel lost in a world of marketing tools, techniques, and strategies. What if I said you could simply use the digital assets you have now but turn them into …
Content marketing is a powerful tool for small businesses just like yours to reach out to potential customers and get them interested in your product/service. It’s also a great way to position yourself as an expert in your industry and build trust with consumers. Although it might seem intimidating at first, content marketing can be …
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Copywriting is a crucial part of any marketing strategy, it creates a clear bridge between your products/services and your potential customers. Get it right and your marketing efforts will become a scaleable machine that turns out qualified leads and customers like clockwork. Get it wrong and you can waste thousands of dollars on marketing campaigns …
While you might be able to handle your marketing yourself, it’s always a good idea to ask yourself: “Is my time better spent elsewhere?” If you are stretched thin and can’t focus on what matters most for your business, consider outsourcing your marketing. In the process of building a business we’ve learnt a thing or …
What are the 7 P’s of Marketing? That’s the question we’re going to answer today. But first, let’s take a look back at history and find out who created the 7Ps marketing mix model. Who created the 7Ps marketing mix model? The 7Ps marketing mix was first introduced by E. Jerome McCarthy, an American marketing …
Brand ambassadors are brand representatives who represent a company or product. They are also known as brand advocates, brand evangelists, and sales representatives, but their job is the same: to promote a company’s products through word of mouth. What is a brand ambassador? A brand ambassador is a person who is hired by a company …
Domain authority is an important metric that shows how much influence a website has. It was developed by Moz and it’s an important metric for those who want to make money online, as well as for SEO. Boosting domain authority will increase the organic traffic you get from search engines, making your blog more visible. …
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