What is Brand Voice?

Hello, and welcome to this guide on brand voice. As a marketer, you know that the most important thing you can do is define your brand, but what exactly is “brand” and how can you ensure it’s consistent across your marketing materials? That’s where the brand voice comes in. Brand voice defines who you are […]

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What Is Search Intent?

Search intent is one of the most important concepts in SEO. It’s all about connecting your content with the searches being made by users. In this article, we’re going to take a look at what search intent is, how it works, and some simple ways that you can use it to improve your SEO strategy.

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Glossary of Branding Terminology from A to Z – What is a Brand?

Glossary of Branding terminology to help understand the many different branding terms in marketing that are used in the branding industry. Some of these brand terms are industry-specific and others describe what a well-developed brand should have. The A-Z Glossary of Branding Terminology is a reference guide for all things related to this topic. From

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