Hello, and welcome to this guide on brand voice. As a marketer, you know that the most important thing you can do is define your brand, but what exactly is “brand” and how can you ensure it’s consistent across your marketing materials? That’s where the brand voice comes in. Brand voice defines who you are …
Whether you’re just starting out on your blogging journey or you’re an experienced blogger with several years of experience, if you’re not utilising a content plan, you’re doing it all wrong. Imagine a large company with no brand values, no mission and no direction, that’s the equivalent of a website without a content plan. So …
Maybe you want to learn more about the industry in your area or you’re looking for web development services in Exeter. Either way, this article will help explain the process and give you a head start. Understanding what you need to know and the process your web developer will be taking you through will make life …
Website builders such as WIX, Weebly, SquareSpace, and others make it terribly easy to build a good-looking website but it’s equally as easy to build a poorly performing website so I’ve been encouraged to write up ten reasons to avoid WIX. We’ve had a few clients come to us recently (after they used WIX) asking …
Search intent is one of the most important concepts in SEO. It’s all about connecting your content with the searches being made by users. In this article, we’re going to take a look at what search intent is, how it works, and some simple ways that you can use it to improve your SEO strategy. …
Domain Authority is a score that indicates the effectiveness of a website in terms of its ability to attract, engage and convert visitors into customers. The score ranges from 1-100 and is calculated using metrics such as backlinks and engagement on social media. Domain Authority was introduced by Moz (formerly SEOmoz) founder Rand Fishkin in …
What is Domain Authority and why is it important? Read More »
Glossary of Branding terminology to help understand the many different branding terms in marketing that are used in the branding industry. Some of these brand terms are industry-specific and others describe what a well-developed brand should have. The A-Z Glossary of Branding Terminology is a reference guide for all things related to this topic. From …
Glossary of Branding Terminology from A to Z – What is a Brand? Read More »
There are lots of routes to make money from your UK blog. These include affiliate marketing, display ads, digital/physical products and offering your expertise in the form of consultancy. While this may sound simple, the journey from a blog making £0 to even £100 a month can feel like a world away. In this post, …
To get the most out of your blog, you need to put in a little bit of extra effort. When you’re just starting your UK blog creating and publishing content on a regular basis can feel like enough work. Promotion is often seen as an afterthought or something that’s going to take up too much …
Brand ambassadors are brand representatives who represent a company or product. They are also known as brand advocates, brand evangelists, and sales representatives, but their job is the same: to promote a company’s products through word of mouth. WHO CAN BE A BRAND AMBASSADOR? A brand ambassador is a person who is hired by a …
