The framework for marketing known as the “7 P’s of Marketing” consists of seven essential elements: the product, price, promotion, place, people, process, and physical proof. A good marketing strategy is the result of the interaction among these factors. Product The products or services that a business sells are referred to as the “product” component …
Marketing is a jungle, everyone will happily take your well-earned money for services that might not even work for your brand or industry. So as a small business owner or a marketing manager, how are you meant to know where to invest your time and money? Don’t worry! We’re here to help! In this post, …
Knowing where to spend your time and money is hard enough for a small business owner. With digital marketing having so many different aspects, you can feel lost in a world of marketing tools, techniques, and strategies. What if I said you could simply use the digital assets you have now but turn them into …
Learn step-by-step how to start your blog, write your first post and begin to promote yourself online. We’ve used our years of experience in growing successful blogging brands in the UK to bring you the exact system we use to set up our new blogs. Building a great foundation for your blog is key to …
Content marketing is a powerful tool for small businesses just like yours to reach out to potential customers and get them interested in your product/service. It’s also a great way to position yourself as an expert in your industry and build trust with consumers. Although it might seem intimidating at first, content marketing can be …
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Copywriting is a crucial part of any marketing strategy, it creates a clear bridge between your products/services and your potential customers. Get it right and your marketing efforts will become a scaleable machine that turns out qualified leads and customers like clockwork. Get it wrong and you can waste thousands of dollars on marketing campaigns …
While you might be able to handle your marketing yourself, it’s always a good idea to ask yourself: “Is my time better spent elsewhere?” If you are stretched thin and can’t focus on what matters most for your business, consider outsourcing your marketing. In the process of building a business we’ve learnt a thing or …
