Paul Keating

The psychology of branding

The Psychology of Branding: 12 Tips on How to Use Emotion to Create Strong Connections

The psychology of branding is more than just creating a logo with hidden meaning or a clever name. It’s about creating a connection with your audience through an emotional experience. Branding is the process of establishing a unique identity and personality that resonates with your customers, creates loyalty, and drives sales. Understand the psychology of …

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The Ultimate Guide to Digital Marketing: Tips and Strategies

The Ultimate Guide to Digital Marketing: Tips and Strategies

Digital marketing has become an indispensable part of every business strategy. It’s a powerful way to connect with your target audience and increase your brand visibility. With the right digital marketing strategy, you can attract new customers, retain existing ones, and grow your business. Essential Components of a Digital Marketing Strategy In this ultimate guide …

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Branding for Small Businesses

Branding for Small Businesses: How to Compete with the Big Guys

Small businesses are at a disadvantage when it comes to competing with larger, more established companies. They often have limited resources, fewer employees, and smaller budgets for marketing and advertising. But that doesn’t mean they can’t succeed in their respective markets. With a strong branding strategy, small businesses can level the playing field and compete …

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SaaS for Environmental Sustainability and Management: Improving Environmental Impact

In this article, we’ll discuss the concept of environmental impact, and how software as a service (SaaS) can help improve it. We will also explore how SaaS can be used for environmental sustainability and management. Environmental Sustainability and Management Environmental sustainability and management are important concepts in the world of environmentalism. Sustainability refers to the …

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What is Brand Voice?

Hello, and welcome to this guide on brand voice. As a marketer, you know that the most important thing you can do is define your brand, but what exactly is “brand” and how can you ensure it’s consistent across your marketing materials? That’s where the brand voice comes in. Brand voice defines who you are …

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Reasons to Avoid WIX

Ten Reasons to Avoid WIX

Website builders such as WIX, Weebly, SquareSpace, and others make it terribly easy to build a good-looking website but it’s equally as easy to build a poorly performing website so I’ve been encouraged to write up ten reasons to avoid WIX. We’ve had a few clients come to us recently (after they used WIX) asking …

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Glossary of Branding - Nike Swoosh

Glossary of Branding Terminology from A to Z – What is a Brand?

Glossary of Branding terminology to help understand the many different branding terms in marketing that are used in the branding industry. Some of these brand terms are industry-specific and others describe what a well-developed brand should have. The A-Z Glossary of Branding Terminology is a reference guide for all things related to this topic. From …

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