Paul Keating

What is Brand Voice?

Hello, and welcome to this guide on brand voice. As a marketer, you know that the most important thing you can do is define your brand, but what exactly is “brand” and how can you ensure it’s consistent across your marketing materials? That’s where the brand voice comes in. Brand voice defines who you are …

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Reasons to Avoid WIX

Ten Reasons to Avoid WIX

Website builders such as WIX, Weebly, SquareSpace, and others make it terribly easy to build a good-looking website but it’s equally as easy to build a poorly performing website so I’ve been encouraged to write up ten reasons to avoid WIX. We’ve had a few clients come to us recently (after they used WIX) asking …

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Glossary of Branding - Nike Swoosh

Glossary of Branding Terminology from A to Z – What is a Brand?

Glossary of Branding terminology to help understand the many different branding terms in marketing that are used in the branding industry. Some of these brand terms are industry-specific and others describe what a well-developed brand should have. The A-Z Glossary of Branding Terminology is a reference guide for all things related to this topic. From …

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