Low citation flow = low-quality backlinks (bad for SEO)<\/li><\/ul>\n\n\n\nFinal Thoughts <\/h3>\n\n\n\n
It\u2019s important to understand that domain authority is just one factor in Google\u2019s algorithm, and it doesn\u2019t always reflect the quality of a website or the content on it. Google is constantly refining its ranking factors and how they affect search results, so it can be difficult for anyone other than Google itself to know exactly what goes into each decision. <\/p>\n\n\n\n
That being said, domain authority does provide some insight into what makes certain sites rank higher than others–and this information can help webmasters improve their sites’ rankings by improving specific aspects of their websites’ structure or content.<\/p>\n","protected":false},"excerpt":{"rendered":"
Domain Authority is a score that indicates the effectiveness of a website in terms of its ability to attract, engage and convert visitors into customers. The score ranges from 1-100 and is calculated using metrics such as backlinks and engagement on social media. Domain Authority was introduced by Moz (formerly SEOmoz) founder Rand Fishkin in […]<\/p>\n","protected":false},"author":1,"featured_media":2921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/iscabrands.com\/wp-content\/uploads\/2022\/10\/What-is-domain-authority-and-why-is-it-important.jpg",1000,1000,false],"thumbnail":["https:\/\/iscabrands.com\/wp-content\/uploads\/2022\/10\/What-is-domain-authority-and-why-is-it-important-150x150.jpg",150,150,true],"medium":["https:\/\/iscabrands.com\/wp-content\/uploads\/2022\/10\/What-is-domain-authority-and-why-is-it-important-300x300.jpg",300,300,true],"medium_large":["https:\/\/iscabrands.com\/wp-content\/uploads\/2022\/10\/What-is-domain-authority-and-why-is-it-important-768x768.jpg",768,768,true],"large":["https:\/\/iscabrands.com\/wp-content\/uploads\/2022\/10\/What-is-domain-authority-and-why-is-it-important.jpg",1000,1000,false],"1536x1536":["https:\/\/iscabrands.com\/wp-content\/uploads\/2022\/10\/What-is-domain-authority-and-why-is-it-important.jpg",1000,1000,false],"2048x2048":["https:\/\/iscabrands.com\/wp-content\/uploads\/2022\/10\/What-is-domain-authority-and-why-is-it-important.jpg",1000,1000,false]},"uagb_author_info":{"display_name":"Paul Keating","author_link":"https:\/\/iscabrands.com\/author\/paul\/"},"uagb_comment_info":0,"uagb_excerpt":"Domain Authority is a score that indicates the effectiveness of a website in terms of its ability to attract, engage and convert visitors into customers. The score ranges from 1-100 and is calculated using metrics such as backlinks and engagement on social media. Domain Authority was introduced by Moz (formerly SEOmoz) founder Rand Fishkin in…","_links":{"self":[{"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/posts\/2425"}],"collection":[{"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/comments?post=2425"}],"version-history":[{"count":5,"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/posts\/2425\/revisions"}],"predecessor-version":[{"id":2931,"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/posts\/2425\/revisions\/2931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/media\/2921"}],"wp:attachment":[{"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/media?parent=2425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/categories?post=2425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iscabrands.com\/wp-json\/wp\/v2\/tags?post=2425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}