{"id":1282,"date":"2022-09-13T14:40:45","date_gmt":"2022-09-13T13:40:45","guid":{"rendered":"https:\/\/iscabrands.com\/?p=1282"},"modified":"2022-10-14T14:36:39","modified_gmt":"2022-10-14T13:36:39","slug":"benefits-of-content-marketing-for-small-businesses","status":"publish","type":"post","link":"https:\/\/iscabrands.com\/benefits-of-content-marketing-for-small-businesses\/","title":{"rendered":"The Benefits of Content Marketing for Small Businesses"},"content":{"rendered":"\n

Content marketing is a powerful tool for small businesses just like yours to reach out to potential customers and get them interested in your product\/service. <\/strong><\/p>\n\n\n\n

It’s also a great way to position yourself as an expert in your industry and build trust with consumers. Although it might seem intimidating at first, content marketing can be done on a budget if you’re willing to put in the time and effort. <\/p>\n\n\n\n

So what exactly does it mean when we say that content marketing is beneficial? We’ll explore some of the benefits of content marketing for small businesses and why you should consider a content strategy to grow your brand and your sales.<\/p>\n\n\n\n

11 benefits of content marketing for small businesses<\/h2>\n\n\n\n

Not sure if content marketing is the right fit for your small business? At Isca Brands, content marketing has revolutionized our business and helped us grow our traffic month over month. <\/p>\n\n\n\n

With that in mind, we wanted to share how we felt content marketing benefits our brands and why you should consider some form of content strategy for your business.<\/p>\n\n\n\n

A scalable, measurable process to build your business<\/h3>\n\n\n\n

In the world of marketing and small business, it’s a real challenge to know where and how to invest your marketing budget (time based or financial) for the best results.<\/p>\n\n\n\n

When deployed correctly content marketing can be developed into a repeatable system that can be scaled. You publish content, you get traffic, and you sell more products and services.<\/strong><\/p>\n\n\n\n

Understanding and leveraging this process has helped businesses grow and thrive while competitors come and go. Take HubSpot as an example, they used Content Marketing in a busy SaaS industry to position themselves as a global player in the market. Click here<\/a> to find out how they used a mixture of clever content strategies to grow their traffic to 5.7 million sure per month!<\/p>\n\n\n\n

Earns links from other websites<\/h3>\n\n\n\n

External links often referred to as backlinks (links from another website to yours) are the currency of the internet, and they can help your website rank higher in search engines for different search terms.<\/p>\n\n\n\n

Buying links is an expensive exercise, so if you’re a small business on a budget that wants to earn quality backlinks (and isn’t willing to pay for them), creating helpful content is your best bet.<\/p>\n\n\n\n

Try to create content that’s helpful to your target audience and contains facts and statistics. Creating your own data is time-consuming and requires an effort that many others just don’t have time for but the benefits can be staggering.<\/strong><\/p>\n\n\n\n

Rather than create their own data and studies you’ll find that many other sites (including your competitors) will link to you if it provides value to their readers.<\/p>\n\n\n\n

This benefit is two-fold, you get engaged traffic relevant to your brand and you get a boost in the search engines for keywords (search terms) that relate to the content on your website. Rinse and repeat and you’ll start to build an internet powerhouse being fed traffic from a combination of search engines and external websites.<\/p>\n\n\n\n

Increases your sales<\/h3>\n\n\n\n

Content marketing is a great way to increase your sales. Your content can introduce people to your brand, help them become familiar with your products and services, and position yourself as a solution to their problems. <\/p>\n\n\n\n

Your potential customers will all have different issues, concerns, and pain points and your goal is to create content that helps all of them. <\/p>\n\n\n\n

Build trust with your audience<\/h3>\n\n\n\n

Content marketing is a great way to build trust with consumers. In today\u2019s market, many consumers are looking for information that helps them make decisions about the products and services they buy. <\/p>\n\n\n\n

They want to know what you can do for them and what your business values are. The more valuable content you provide, the more likely it will be that customers will trust you enough to do business with you.<\/p>\n\n\n\n

Content marketing also builds trust by giving your audience a sense of security. Consumers like knowing that the information they\u2019re reading or hearing is accurate, timely, and comes from an expert source, so when they see updated blog posts on topics they\u2019re interested in, it makes them feel like they have access to new ideas and resources.<\/p>\n\n\n\n

This type of reassurance not only lends credibility but also gives people confidence when making purchases at a later stage and positions you as a helpful, knowledgeable source.<\/p>\n\n\n\n

Helps retain your existing customers<\/h3>\n\n\n\n

There’s nothing worse than buying a product and never hearing anything about the brand or business again. Even if it’s the best product in the world people will quickly lose interest if they don’t feel they’re having value added to their life.<\/strong><\/p>\n\n\n\n

This is more of a psychological factor than anything else but trust me it works. By creating a mixture of helpful and transactional content you create a buzz around your product ensuring that early customers feel they’ve made the right choice and even placing them as ambassadors for potential new customers.<\/p>\n\n\n\n

Improves your traffic, SEO, and rankings on search engines<\/h3>\n\n\n\n

The more content you create the more possible search terms (keywords) you can be found for. Let’s look at a simple example:<\/p>\n\n\n\n